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It lacks the aroma, the fullness and the taste of pipe tobacco

A testimonial in the ad explained, Now that I smoke fresh Old Golds I dont wake up with that cottony feeling in my mouth. Philip Morris described the symptoms as that stale, smoked-out taste in your mouth that dry, tight feeling in your throat. Many ads of the campaign read: "so smooth and mellow you can smoke them in any number without cigarette hangover (1938).

Moreover, surfactant inclusion has been reported to lower ROS levels and protect mitochondrial function by preserving ATP production in lung alveolar cells 76 , which aligns with our findings where its presence significantly reduced IL-8 gene expression and oxidative stress markers following CS exposure

Reynolds Tobacco Company ( RJR ) is an American tobacco manufacturing company based in Winston-Salem, North Carolina