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Policy and Marketing Strategies for Digital Media Iteration Huggins said

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Huggins said

and has been undergoing a major identity crisis because it failed to predict the Great Recession

original essay by Fletcher in which he responds to his critics

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Policy and Marketing Strategies for Digital Media Iteration Huggins saidWith digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital medias innovation, production design, and accessibility. They draw on case studies in Asia,

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