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A recent study by Bain and Company tells us Gen X has slowly backed away from traditional luxury, while Millennial and Gen Z buyers are estimated to account for up to 130 percent of market growth in the next two years, and up to 40 percent of the global personal luxury goods market by 2035

Additionally, our shirts feature a perfect modern fit that is fitted in the arms and chest but with room to breathe in the stomach

The neatly tailored style cut with a sleek leg is as chic and timeless as they come, perfect for hopping from beach to restaurant with a linen shirt without feeling underdressed

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